"Engagement" - the term to bullshit our way through the industry




"Engagement" is a mean, not an objective.

"Engagement" is a measure of comm effects, not comm effectiveness. Good KPIs of "engagement" doesn't mean that campaign is effective.

All good ads content is engaging.

Read this: https://martinweigel.org/2011/…/12/fashionable-yet-bankrupt/




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